Muscle, Joints, Collagen, Bone Health
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Most protein powders are made for muscle alone. Foundational Protein goes further with a structural blend, combining NZ organic grass-fed whey, grass-fed collagen peptides, grass-fed bone matrix, grass-fed bone marrow and grass-fed bovine cartilage to support the structures that keep you strong. Foundational Protein’s ingredients help support:
✔️ Whey Protein supports lean muscle growth and maintenance.
✔️ Whey Protein supports recovery after exercise.
✔️ Whey Protein helps supports appetite control.
✔️ Whey Protein supports healthy metabolism and weight management.
✔️ Collagen Peptides support tendon strength and connective tissue
✔️ Collagen Peptides support joint comfort and mobility.
✔️ Collagen Peptides support bone strength and mineral density.
✔️ Collagen Peptides support skin hydration, elasticity and thickness.
✔️ Collagen Peptides help support the appearance of fine lines and wrinkles.
Foundational Protein combines premium Australian and New Zealand grass-fed, pasture-raised ingredients with structural nutrients you will not find in ordinary protein.
✔️ 18.4g protein per serve from NZ organic whey and collagen peptides.
✔️ Type I, II & III Collagen from collagen peptides and bovine cartilage.
✔️ Chondroitin Sulphate & Glycosaminoglycans from bovine cartilage.
✔️ Calcium, Phosphorus & 27 Trace Minerals from NZ bone matrix.
✔️ Osteocalcin & Growth Factors from bone matrix and cartilage
✔️ Bone Marrow-Derived Nutrients from freeze-dried bone marrow.
✔️ No Artificial Flavours.
✔️ No “Natural Flavours”.
✔️ No Additives or Preservatives.
✔️ No Gums.
✔️ No Artificial Sweeteners.

Most protein powders focus on muscle alone. Foundational Protein combines organic grass-fed whey, collagen peptides, bone matrix, bone marrow and bovine cartilage to support the body’s key structural tissues: muscle, bone, joints, skin and connective tissue.
Rich in complete protein and essential amino acids, including leucine, to support muscle growth, maintenance and repair. Contains all essential and non essential amino acids.
Collagen, bovine cartilage, chondroitin sulphate and glycosaminoglycans support joint comfort, mobility, tendons, ligaments and connective tissue.
Bone matrix provides calcium, phosphorus, trace minerals, osteocalcin and naturally occurring bone proteins to support bone strength, mineral density and healthy bone structure.
Collagen peptides support skin hydration, elasticity, firmness and the appearance of fine lines and wrinkles, while nourishing collagen-rich tissues from within.
Complete protein helps keep you fuller for longer, supporting cravings and healthy body composition, while the clean formula is designed to be simple and easy to digest
Whey protein supports muscle repair after exercise, while collagen amino acids like glycine, proline and hydroxyproline help support connective tissue recovery.
Foundational Protein combines NZ organic grass-fed whey with collagen peptides to provide all essential and non-essential amino acids. Whey delivers a complete protein profile naturally rich in leucine, while collagen adds high levels of glycine, proline and hydroxyproline to support muscle, collagen-rich tissues and daily protein needs.
Foundational Protein brings together multiple collagen sources to support the body’s structural tissues. Type I and Type III collagen come from grass-fed collagen peptides, while Type II collagen comes from bovine cartilage. Together, they support collagen-rich areas of the body including skin, joints, tendons, ligaments, bone and connective tissue.
Chondroitin sulphate is a naturally occurring compound found in cartilage. It forms part of the cartilage matrix and helps support joint comfort, mobility, cushioning and connective tissue health. Foundational Protein includes bovine cartilage as a natural source of chondroitin sulphate.
Osteocalcin is a naturally occurring non-collagen protein found in bone. It plays an important role in the bone matrix and helps separate real bone-derived nutrition from standard calcium supplements or ordinary protein powders. Alongside calcium, phosphorus, collagen and trace minerals, osteocalcin contributes to the formula’s bone-supportive profile.
Calcium and phosphorus are two of the primary minerals found in healthy bone. Foundational Protein contains these minerals from NZ grass-fed bone matrix, providing them in a natural bone-derived ratio alongside collagen, trace minerals and other bone matrix compounds to support bone strength, mineral density and healthy bone structure.
Foundational Protein contains a broad spectrum of naturally occurring minerals from bone matrix, including calcium, phosphorus and 27 trace minerals. These minerals are part of the natural composition of bone and help make this formula more than just a source of protein.
Foundational Protein contains naturally occurring growth factors from its bone and cartilage ingredients, including IGF-I, IGF-II and members of the TGF-β family. These bioactive compounds are naturally present in bone and cartilage tissue and contribute to the formula’s unique structural nutrition profile.
Cartilage Derived Growth Factor, or CDGF, is a naturally occurring bioactive found in bovine cartilage. Alongside type II collagen and chondroitin sulphate, it helps make cartilage one of the most unique ingredients in Foundational Protein’s joint and connective tissue support profile.
Glycosaminoglycans are naturally occurring compounds found in connective tissue, cartilage and bone matrix. They help form part of the body’s structural framework and support joint, cartilage and connective tissue health.
Hydroxyproline, glycine and proline are key amino acids found in collagen. They are especially important for collagen-rich tissues such as skin, tendons, ligaments, cartilage and bone. These amino acids help support skin hydration, elasticity, firmness and the structural integrity of connective tissue.
Bone marrow is a traditional whole-animal food rich in marrow-derived nutrients and lipids. Foundational Protein includes freeze-dried bone marrow powder to bring a deeper level of animal-based nutrition beyond ordinary whey or collagen protein.
Lactoferrin is a naturally occurring protein found in milk and whey. It is part of whey’s broader bioactive protein fraction and contributes to the nutrient complexity of grass-fed whey protein concentrate, alongside complete protein, amino acids and other naturally occurring whey compounds.
Our whey protein concentrate is sourced from New Zealand organic, grass-fed and pasture-raised dairy cows. Naturally rich in essential amino acids, including leucine, whey provides the complete protein foundation of this formula.
It supports lean muscle, recovery and daily protein needs, while assisting with body composition and keeping you fuller for longer.
Our collagen peptides are sourced from grass-fed and pasture-raised cattle from Australia and New Zealand. Collagen provides the key amino acids glycine, proline and hydroxyproline, which help support collagen rich tissues throughout the body.
They help support skin hydration, elasticity and firmness, while also supporting tendons, joints, ligaments, bones and connective tissue from within.
Foundational Protein goes beyond just whey and collagen by including bone matrix, bone marrow and bovine cartilage. All sourced from grass-fed and pasture raised Australian and New Zealand cattle.
Bone matrix provides naturally occurring calcium, phosphorus, growth factors, trace minerals, osteocalcin and bone proteins. Bone marrow contributes traditional whole-animal nutrients, while bovine cartilage provides Type II collagen, chondroitin sulphate, glycosaminoglycans and cartilage-derived bioactives.
Together, these ingredients create a whole-animal inspired protein designed to support the structures that hold you together.
Foundational Protein is unflavoured and has a creamy neutral flavour. It tastes pretty similar to our colostrum.
It blends really well into water, smoothies, milk, coffee, or yoghurt.
Each 22.5 g serving contains 18.4g of protein from NZ organic grass-fed whey and collagen peptides.
Yes. Foundational Protein can be taken alongside our colostrum. They serve different purposes: colostrum is focused on immune, gut and bioactive support, while Foundational Protein is designed to support muscle, bone, joints, collagen and connective tissue.
Yes. Foundational Protein can be taken with our beef liver supplements. They complement each other well: Foundational Protein provides complete protein, collagen, bone matrix, marrow and cartilage nutrients, while beef liver provides nutrient-dense organ-based vitamins and minerals.
Yes. Colostrum can be taken alongside Iron By Nature. They support different areas: colostrum is focused on gut, immune and bioactive support, while Iron By Nature is designed to support dietary iron intake. Foundational Protein also contains some lactoferrin so is the perfect protein for those with iron concerns.
Yes. Foundational Protein uses NZ organic, grass-fed and pasture-raised whey protein concentrate. Organic whey is incredibly rare and we are one of few with access to this ingredient.
The serving size is 22.5 g which is around 2 heaped table spoons of powder
Foundational Protein contains whey protein concentrate, which naturally contains some lactose. If you are lactose intolerant or sensitive to dairy, this product may not be suitable. We recommend starting with a small amount first or speaking with your healthcare practitioner.
Foundational Protein is made from food-based ingredients, including whey, collagen, bone matrix, marrow and cartilage. However, if you are pregnant or breastfeeding, we recommend speaking with your healthcare practitioner before use to make sure it is right for you.